Black Friday 2026 offers some of the best deals on OLED TVs, making it a prime time to upgrade your home entertainment setup. Among the standout options, the LG 65-Inch OLED evo C5 Series leads with exceptional picture quality and advanced gaming features, though at a premium price. The Samsung 65-Inch OLED S90F offers impressive AI-driven upscaling and a sleek design, making it ideal for immersive viewing. For those seeking a more cinematic experience, the LG OLED B6 Series balances picture quality with smart features, but might require some setup finesse. Meanwhile, the larger Samsung 77-Inch OLED S84F provides an expansive viewing area with vibrant visuals and smart channel access, though its size limits placement options. Finally, the LG OLED evo C6 Series packs high refresh rates and gaming tech into a 65-inch form, at a price that reflects its high-end capabilities. Each of these picks emphasizes different strengths, so understanding your primary use—gaming, movies, or general TV—will help you choose the best deal.
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Key Takeaways
- The LG 65-Inch OLED evo C5 Series offers top-tier picture quality and gaming features but commands a high price.
- Samsung‘s S90F provides excellent AI upscaling and smooth motion, ideal for sports and gaming enthusiasts.
- The LG B6 Series balances cinematic picture quality with smart features, though it requires some setup knowledge.
- The Samsung S84F’s large 77-inch screen is perfect for immersive viewing but may not fit smaller rooms.
- High-end OLED models tend to be more expensive, with advanced features that may require a learning curve for new users.
| LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025) | ![]() | Best Overall OLED TV for Gaming and Picture Quality | Screen Size: 65 inches | Resolution: 4K | Technology: OLED evo | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) | ![]() | Best for AI Upscaling and Vibrant Colors | Screen Size: 65 inches | Resolution: 4K | Processor: NQ4 AI Gen3 | VIEW ON AMAZON | See Our Full Breakdown |
| LG 65-Inch Class OLED AI 4K B6 Series Smart TV with Dolby Atmos and Dolby Vision | ![]() | Best for Cinematic Experience and Smart Ecosystem | Screen Size: 65 inches | Display Technology: OLED | Resolution: 4K UHD | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F) | ![]() | Best for Large Screen Immersion | Screen Size: 77 inches | Resolution: 4K | Processor: NQ4 AI Gen2 | VIEW ON AMAZON | See Our Full Breakdown |
| LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision | ![]() | Best for Gaming and Cinematic Versatility | Screen Size: 65 inches | Resolution: 4K | Processor: a11 AI Processor Gen 3 | VIEW ON AMAZON | See Our Full Breakdown |
| oled tv deals black friday | Screen Size | Resolution | Processor | HDR |
|---|---|---|---|---|
| LG 65-Inch OLED evo AI 4K C5 S | 65 inches | 4K | Alpha 9 AI Processor Gen8 | Dolby Vision |
| Samsung 65-Inch Class OLED S90 | 65 inches | 4K | NQ4 AI Gen3 | HDR+ |
| LG 65-Inch Class OLED AI 4K B6 | 65 inches | 4K UHD | A8 AI Processor 4K Gen3 | Dolby Vision, HDR10 |
| Samsung 77-Inch Class OLED S84 | 77 inches | 4K | NQ4 AI Gen2 | OLED HDR |
| LG 65-Inch Class OLED evo AI 4 | 65 inches | 4K | a11 AI Processor Gen 3 | — |
More Details on Our Top Picks
LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025)
The LG 65-Inch OLED evo C5 Series stands out for its stunning 4K picture quality, driven by self-lit OLED pixels and the latest AI processing. It offers Dolby Vision and Dolby Atmos for immersive viewing, alongside gaming features like a 144Hz refresh rate and NVIDIA G-Sync support. Compared to other options, this model excels in delivering cinematic visuals while also catering to gamers with minimal response time and high refresh rates. However, its premium price might be a barrier for budget-conscious buyers, and its complex array of features may require some time to master. This pick is perfect for those who want a versatile TV that doubles as a gaming powerhouse and home theater centerpiece.
Pros:- Exceptional picture quality with Dolby Vision support
- Advanced gaming features, including 144Hz refresh rate and G-Sync
- Sleek design with Art Gallery Mode for aesthetic versatility
- AI-powered picture and sound enhancement
Cons:- Premium price may be prohibitive
- Complex features could require a learning curve
Best for: Gamer enthusiasts and cinephiles who prioritize picture quality and advanced gaming features.
Not ideal for: Those on a tight budget or viewers seeking a straightforward setup without many bells and whistles.
- Screen Size:65 inches
- Resolution:4K
- Technology:OLED evo
- Processor:Alpha 9 AI Processor Gen8
- HDR:Dolby Vision
- Audio:Dolby Atmos
Our verdict“This model offers a superb balance of picture quality and gaming tech, making it ideal for serious home entertainment setups.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model)
The Samsung S90F offers sharp 4K images powered by an NQ4 AI Gen3 processor that upscales content, making even lower-resolution streams look vibrant and detailed. Its 144Hz refresh rate ensures smooth motion, perfect for fast-paced gaming and sports. This model excels in providing an immersive experience through HDR+ technology, transforming SDR content into near-HDR quality. Compared with the LG C5, it leans more toward smart processing and motion smoothing, but at a potentially higher price point. Setup might be complex for some, especially those unfamiliar with Samsung’s ecosystem. This TV is a strong pick for viewers who want a smart, feature-rich OLED with excellent motion and color enhancement.
Pros:- AI-based upscaling for sharper images
- Smooth 144Hz motion rate, ideal for gaming
- Vibrant colors with HDR+ technology
- Built-in Alexa for smart home integration
Cons:- Potentially high cost due to advanced features
- Setup complexity for some users
Best for: Home theater fans who prioritize smart features, upscaling, and smooth motion.
Not ideal for: Users seeking straightforward TV operation or those with limited space due to its size.
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- Refresh Rate:144Hz
- HDR:HDR+
Our verdict“This TV offers impressive smart processing and motion performance, making it perfect for an immersive gaming and viewing experience.”
LG 65-Inch Class OLED AI 4K B6 Series Smart TV with Dolby Atmos and Dolby Vision
The LG OLED B6 Series combines stunning picture quality with a rich smart TV ecosystem. It features perfect blacks and vibrant colors through self-lit OLED technology, enhanced by AI processing. Dolby Vision and Dolby Atmos create an immersive cinematic experience, complemented by gaming features like a 120Hz refresh rate and VRR support. It’s a solid choice for cinephiles who want a comprehensive entertainment system, but the high price and potential burn-in risk might deter some users. Its smart platform, with LG Channels and app support, makes it versatile for daily use. This pick is well-suited for viewers who prioritize picture quality and smart features over size or gaming tech.
Pros:- Exceptional picture quality with perfect black levels
- Supports Dolby Vision and Dolby Atmos
- Rich smart TV ecosystem with LG Channels
- AI-powered picture and sound enhancement
Cons:- High price point
- Potential for burn-in over extended use
- Complex features may need some learning
Best for: Movie lovers and smart TV users who want a cinematic feel at home.
Not ideal for: Casual viewers or those concerned about OLED burn-in over time.
- Screen Size:65 inches
- Display Technology:OLED
- Resolution:4K UHD
- Processor:A8 AI Processor 4K Gen3
- HDR:Dolby Vision, HDR10
Our verdict“This model offers cinematic excellence and smart features, ideal for dedicated home theater setups but at a premium cost.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
The Samsung S84F provides a massive 77-inch OLED display with vivid colors, deep contrast, and AI-enhanced processing. Its 120Hz refresh rate makes it well-suited for gaming and sports, while multi-dimensional sound adds to the immersive experience. The wave-inspired design and access to thousands of free and premium channels enhance its appeal for those who want a true home cinema. The main tradeoff is its size—perfect for large rooms, but not suitable for smaller spaces. Additionally, the high price reflects its premium features and size, making it less ideal for budget-conscious buyers. This TV makes a statement in any dedicated media room or large living area.
Pros:- Vivid 4K picture with AI-enhanced contrast
- Ultra-smooth 120Hz motion for sports and gaming
- Massive 77-inch screen for cinematic impact
- Access to thousands of channels through Samsung TV Plus
Cons:- Requires a large space for optimal placement
- Premium price reflecting size and features
Best for: Large room owners seeking immersive, cinematic viewing with smart channel access.
Not ideal for: Those with limited space or looking for a more budget-friendly option.
- Screen Size:77 inches
- Resolution:4K
- Processor:NQ4 AI Gen2
- HDR:OLED HDR
- Smart Platform:Samsung TV Plus
Our verdict“Ideal for expansive viewing areas where size and picture quality take center stage, but less suitable for smaller rooms or tight budgets.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
The LG OLED evo C6 Series enhances its predecessor with a 165Hz refresh rate, G-Sync, and FreeSync Premium support, making it a prime choice for gamers. Powered by the a11 AI Processor Gen 3, it delivers vibrant images with Dolby Vision and HDR10, along with Dolby Atmos for immersive sound. Its 65-inch size strikes a balance between cinematic scale and practical room fit, with features like Brightness Booster and Ambient Light Technology to optimize viewing conditions. While this model offers top-tier gaming tech, it commands a high price, and its complexity might be overwhelming for casual viewers. This TV makes the most sense for gamers who also want excellent picture quality for movies and TV shows.
Pros:- High 165Hz refresh rate for smooth gaming
- Supports G-Sync and FreeSync for tear-free gameplay
- Vivid picture with Dolby Vision and Atmos
- Smart features with webOS 2026 ecosystem
Cons:- High price point
- Size may be too large for small rooms
- Setup complexity for optimal gaming configuration
Best for: Hardcore gamers and cinephiles wanting high refresh rates and cinematic quality.
Not ideal for: Users seeking a simple, plug-and-play TV or those with space constraints.
- Screen Size:65 inches
- Resolution:4K
- Processor:a11 AI Processor Gen 3
- Refresh Rate:165Hz
- Smart Platform:webOS 2026
Our verdict“This model is a powerhouse for gaming and cinema, offering high refresh rates and smart features in a compact 65-inch size, at a premium price.”

How We Picked
Our selection process focused on recent models available during Black Friday 2026, prioritizing models with the latest OLED technology, high refresh rates, and smart platform features. We compared picture quality, gaming capabilities, smart ecosystem, and overall value. To ensure relevance, only models with current or upcoming discounts were considered, and each was evaluated for ease of use, price point, and unique strengths. The goal was to identify options that offer the best combination of performance and affordability during Black Friday sales, catering to different buyer needs—from gamers to cinephiles to general viewers.
| oled tv deals black friday | Processor | HDR |
|---|---|---|
| LG 65-Inch OLED evo AI 4K C5 S | Alpha 9 AI Processor Gen8 | Dolby Vision |
| Samsung 65-Inch Class OLED S90 | NQ4 AI Gen3 | HDR+ |
| LG 65-Inch Class OLED AI 4K B6 | A8 AI Processor 4K Gen3 | Dolby Vision, HDR10 |
| Samsung 77-Inch Class OLED S84 | NQ4 AI Gen2 | OLED HDR |
| LG 65-Inch Class OLED evo AI 4 | a11 AI Processor Gen 3 | — |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Choosing the right OLED TV during Black Friday requires balancing picture quality, features, size, and budget. OLED technology is prized for its perfect blacks and vibrant colors, but not all models are created equal. I’ll guide you through the key considerations—like gaming vs. cinematic use, size requirements, and smart platform preferences—to help you find a deal that provides the best value for your specific needs.
Picture Quality and Technology
OLED panels excel at delivering perfect blacks, high contrast, and rich colors. When evaluating options, look for features like Dolby Vision support, brightness levels, and AI processing that enhance image quality. The LG evo technology models tend to offer brighter images and improved longevity, while Samsung’s HDR+ and AI upscaling focus on vibrant, detailed visuals even from lower-resolution sources.
Size and Room Fit
Screen size significantly impacts your viewing experience. Larger screens, such as Samsung’s 77-inch model, create a cinematic feel but require ample space. For smaller rooms, 65-inch models strike a good balance. Remember, a TV that’s too large for your space can diminish the viewing experience, so measure your room carefully before buying.
Gaming and Smart Features
If gaming is a priority, look for models with high refresh rates (at least 120Hz), low response times, and G-Sync or FreeSync support. For general entertainment, smart platform usability and app ecosystems matter—LG’s webOS and Samsung’s Tizen OS offer extensive app support. Advanced AI processing can also improve upscaling and sound quality, adding to the overall experience.
Budget and Price Considerations
High-end OLEDs tend to come with premium prices, especially during Black Friday sales. Decide whether you prioritize top-tier gaming and cinematic quality or are willing to settle for a more affordable model with good performance. Keep an eye on deals, as models like the LG evo C6 or Samsung S84F may offer significant discounts that make high-end features more accessible.
Frequently Asked Questions
What is OLED technology and why is it better?
OLED technology uses self-lit pixels that can turn on and off independently, providing perfect blacks, vibrant colors, and high contrast ratios. This results in a picture quality that surpasses LCDs, especially in dark scenes. OLEDs also offer wider viewing angles and faster response times, making them ideal for movies, gaming, and general viewing where picture quality matters most.
Are OLED TVs suitable for gaming?
Yes, many OLED models now include gaming-specific features like high refresh rates (120Hz and above), low response times, and support for G-Sync or FreeSync. These features reduce motion blur and screen tearing, creating smooth gameplay. However, it’s important to choose models with these capabilities if gaming is a primary use, and be aware of potential burn-in with prolonged static images.
How does size impact my purchase decision?
Size influences both immersion and placement. Larger screens, like Samsung’s 77-inch model, are excellent for dedicated home theaters but require a large room and appropriate viewing distance. Smaller models, such as 65 inches, fit well in most living spaces and still provide a cinematic experience. Measure your space carefully to avoid a TV that overwhelms or underwhelms your room.
What smart features should I look for?
Look for an intuitive smart platform that offers a wide range of apps, voice control, and smart home integration. LG’s webOS and Samsung’s Tizen OS are popular for their ease of use and extensive app libraries. Additional features like built-in AI processors can improve picture and sound quality, while access to streaming channels and on-demand content enhances overall viewing flexibility.
Are there any downsides to OLED TVs?
While OLED TVs offer excellent picture quality, they can be more expensive than LCDs and may be susceptible to burn-in if static images are displayed for extended periods. They also tend to be larger and heavier, which could pose installation challenges. Despite these drawbacks, many owners find that the visual benefits outweigh the potential risks, especially with proper usage.
Conclusion
For gamers and cinephiles willing to invest in top-tier picture quality and gaming tech, the LG evo C6 Series and LG evo C5 Series stand out as prime options. Those seeking a large cinematic experience should consider the Samsung S84F, especially in a spacious room. Budget-conscious buyers might prefer the Samsung S90F or the LG B6 Series, which balance features and price. Ultimately, your choice hinges on your specific usage, space, and budget—Black Friday deals make these high-end OLEDs more accessible than ever, so prioritize what matters most to you.
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